Writing blog posts that generate hits and shares can be a challenge. It’s even more overwhelming to sustain that level of performance over time.
Now, we live in an age where good content is everything. If you want to be successful online, your content needs to be high quality and relevant.
I’m sure you’ve heard the saying “content is king” before; it’s true.
Content drives engagement, and if your engagement is high, that means that people are reading your posts and clicking on them at a high rate.
Engaging content should make a viewer stop scrolling and want to learn more about what you’re posting.
It should be interesting, informative, and easy for a reader to relate to their own lives.
About 70 million posts are published each month on WordPress. So the question is, how do you craft content for more clicks and traffic?
This guide will share some proven tips for creating content that is engaging, fresh, and resonates with readers.
What Is A Blog?
A blog is a website run by an individual or group that contains articles on various topics.
Blogs are usually the author’s personal opinion, and they can range from personal matters to business or politics.
Furthermore, blogs can be static or interactive. Static blogs do not allow readers to comment on posts, and interactive blogs enable readers to post comments on posts that the blogger may then moderate before publishing them.
What Are Blog Posts?
A blog post is a written document that is published on the internet, usually presented in chronological order with time stamps. The purpose is to update readers on recent news or events.
Blog content should be something that readers will want to share with others. And If they don’t feel some sort of connection with the content you’ve written, they will likely lose interest in it.
So, include personal anecdotes, interesting statistics, or even share something funny that happened to you during your day.
Furthermore, a successful blog post must be persuasive in the sense that it persuades readers to do something or think more favorably about the topic at hand.
Why You Should Start A Blog
Did you know that 41% of people will contact a company after reading a blog post about it?.
In addition, statistics show that companies who blog get more clicks and traffic on their website.
So, blogging is one of the most effective ways to build your brand, connect with your audience, or promote a product or service.
It’s an essential part of content marketing strategy.
Blogging is a great way to make money – It’s a form of marketing that involves writing articles about various subjects and posting them online.
Blog articles inspire readers, drive traffic to the site, and create an audience for businesses.
Every business needs content to be successful – blogging is an excellent way for companies to quickly put out relevant information to their customers.
Therefore, blogging helps solve readers’ problems in different fields, such as fashion blog posts for the fashion industry, food blog posts for the restaurant industry, etc.
What Topics Can You Write About?
One of the most important things about blogging is deciding what topic to write about.
There is a wide variety of topics that you could cover in your blog posts, and they will vary depending on your audience and the subject you want to talk about.
For example, if you talk about cooking and baking, you could make different posts: desserts, everyday recipes, vegan dishes, etc.
The most popular categories for blog topics are:
1) Inspiration: Blog posts that inspire other bloggers or content writers. This can be done by providing tips, templates, or examples of how to blog.
2) Motivation: Blog posts motivate writers to share their knowledge with the world and encourage those struggling with their blogs. These blogs typically talk about how writing is beneficial in so many ways and provide tips for staying motivated.
3) Tutorials: Blog posts that teach someone how to do something they have never done before – usually a new skill or technique related to blogging.
4) Examples: These blogs are very informative and share new knowledge with readers, explore an idea in more depth than possible, offer readers an opportunity to engage in conversation with the writer (through comments).
22 Proven Tips To Boost Content Engagement On Your Blog
Blogging is a great way to share your thoughts and ideas with the world, but it can also feel like an uphill battle at times.
If you want more engagement on your blog, here are some strategies that’ll help you get more clicks on your blog.
Understand And Know Your Targeted Audience
The first step of any marketing effort is understanding who your audience is.
Creating a content strategy can be difficult without knowing what type of people you’re targeting and what they want.
Once you’ve identified the audience, you need to figure out how to reach them. This includes identifying channels such as social media, direct mail campaigns, and search engine optimization.
The second step in the process of writing is to get to know your audience. It includes understanding their interests, goals, and purpose for reading your work.
- What problems do they need an answer for?
- How can you help them solve the problem?
- What keeps them awake at night?
And the third one is to make them feel heard. A huge part of managing people is to make them feel heard, accepted, and understood.
2. Write As You Talk
Instead of using technical terms, focus on speaking the language of your audience. Write the same way you talk to a friend over a cup of coffee.
And that will help you develop an authentic voice and make it easier for them to connect with you and trust what you have to say.
3. Choose Topics That Interest You
Write about topics that interest you and that you can engage with on a personal level.
With that, your passion will shine through in the quality of your work, inspiring more readers to engage with it.
The more passionate you are about something, the more likely people will be interested in it.
4. Use Attention-Grabbing Headline
The secret sauce of blog posts is the headlines. It’s the first step to capturing the attention of your audience.
And if they’re not compelling enough, readers may not read further. So it has to resonate with the reader enough to click on it and find out what you have to say.
The best post titles are informative, catchy, and concise. Think about what your readers want, what’s in it for them, or how they’ll benefit from reading your post.
A recent study by Content Marketing Institute found that more than half of brands struggle to write compelling headlines for their content. So, here are some tips to craft headlines that will make your writing stand out.
- Use a headline analyzer – Using a headline analyzer can help you understand what people will expect from the blog post and what they think about the subject of your blog post. In addition, a headline analyzer can also give you ideas for a catchy headline that will engage readers right away.
- Use numbers and statistics
- Ensure you have your head keyword in the title
- Avoid using clickbait titles such as “This One Trick Will Change Your Life” or “7 Things You Didn’t Know About _____”.
Instead, create headlines that are simple and concise, such as
- “The 8 Best Ways to Prevent Dry Skin for Winter”
- “A Guide On How To Write Better Headlines”
- “The 5 Secrets To A Killer Headline”
- “Do You Struggle With Writing Great Headlines?”
- “5 Tips For Hacking Your Blog Post Headlines”
5. Use The Right Keyword as Your Title
The first and foremost rule of content marketing is to use the right keyword as your title. This process is called ‘keyword optimization, and it’s a must-have for SEO (search engine optimization).
Your readers should be able to easily find what they’re looking for on Google by using the keywords you’ve used in your title, tags, URL, and content.
So, choose your keywords wisely and don’t stuff your content unnecessarily.
6. Check Keyword Search Volume
Check the keyword search volume to see if it’s worth writing about. Several keyword research tool shows the keyword difficulty.
Jaaxy, Ubbersuggest, SEMrush, Ahrefs, and likes.
7. Write An Interesting And Engaging Introduction
Consider starting with a strong opening paragraph that grabs readers’ attention, answering any questions readers might have, and ending with a strong closing paragraph that reinforces the benefits of reading the post.
The introduction of a blog post is the most important, as it sets the tone for the blog post that follows. It should be concise, exciting, and engaging.
In addition, the introduction provides the background to the article so that readers are drawn to read more.
There are many ways to start a blog post. For example, you can start with an engaging story or a shocking stat.
When you choose your opening sentence, it’s essential to keep your reader hooked from the very beginning.
8. Provide visual content for your audience
Adding images, infographics, or videos to your content is an excellent way to grab the readers’ attention.
If you want to write blog content that engages your readers, you need to understand how people read. Unfortunately, most people will skim through an article without thoroughly reading it before moving on to something else.
So, grab their attention by using techniques that are proven to work: high-quality images, videos, infographics.
Visuals, in addition, help to break up large amounts of text.
9. Prioritize Quality Over Quantity
Frequently ask yourself what you want readers to take away from your post. This will help you write a more focused and concise post.
When creating blog posts, try to provide real value to your readers through helpful information to help them solve a problem or achieve an objective.
By now, you should understand the importance of creating content that engages your audience. If you are not doing this, you are losing out on thousands of potential leads and customers.
Using this approach, you can create content that attracts visitors and keeps them around much longer than other blogs.
10. Share Your Content on Social Media
There are many websites where you can post your blog so that it can have more traffic. However, it would be best to try social media sites like Facebook, Twitter, LinkedIn, or Pinterest.
The digital age has made it possible for people to connect in a way that was never before possible.
You can stay up to date with what your audience is doing, share photos & videos, advise those looking for it, and so much more through social media sites.
11. Answer Questions On Reddit or Quora
Quora is a famous question and answer site where people can post questions, and then others will provide their responses.
You can browse several categories, including Arts & Design, Business & Economics, Computers & Internet, Entertainment & Media, Food & Drink, Games & Hobbies, Health & Fitness.
Reddit is a social news aggregation website with user-generated content from all over
two websites that are always looking for exciting content.
You can post your blog to various social media sites to get more traffic by doing the following:
- Find a site for your specific niche
If you’re looking for a good site for your specific niche, then you should go to https://the-best-website-list.com.
- Posting it to the relevant categories
This paper is posted to the subcategories of “writing” and “technology.”
- Receiving feedback about your content
12. Make your content Interactive
Interactive content is a popular way to create online media. However, there are many different ways to develop it.
Here are some creative ways to make your content interactive:
- Embed polls and surveys in your blog post
Polls and surveys are a great way to gather actionable insights from your audience. You can use it to create richer content while also reaching out to more people.
- Create infographics and charts with embedded questions
Infographics and charts can be a great way to convey information. However, they often lack the interactive component that would make them more appealing and accessible. This is where embedded questions come in. Questions like “What’s your favorite season?” and “What’s your favorite type of food?” can help engage your readers and provide content for them to answer or comment on.
- Create quizzes and puzzles for readers to solve
One of the best ways to keep readers coming back for more is to offer quizzes and puzzles that challenge them.
Readers can often feel like they’re part of the story, keeping them engaged with the site longer. Some ways to include quizzes and puzzles are by adding interactive features that readers can use.
- Share and embed interactive videos on your blog post.
Adding videos to your articles is an excellent way to share your thoughts and ideas. In addition, interactive videos provide an engaging experience for your readers.
13. Write Great Content
Create high-quality content that meets readers’ needs. The topic should always be an interesting one that readers will want to read about.
It should also be something that can be easily explained in a few sentences so that people will know what they are getting right away without having to go through any lengthy paragraphs.
An epic blog post has a powerful headline with strong action verbs for headlines like ‘How,’ ‘What,’ ‘When,’ and ‘Why’ work well. It also opens with a sentence that immediately grabs your attention, often including a question of some sort.
When next you write, check the post ranking on the first page and see how you can improve what they have written.
14. Spend some time on SEO optimization
Blogging is the most popular form of content marketing, and optimization for search engines is essential to be found in search results.
SEO is essential for any business. Investing in SEO can lead to more traffic, better search rankings, and more conversions.
The two main ranking factors are on-page SEO and off-page SEO.
Here are key points to note
- Install Yoast or All In One SEO to increase your site visibility
- Include the target keyword in your URL
- Use keywords in H1, H2, or H3 tags and the first 100 – 200 words.
- Meta Description – add keywords in the meta description
- Headings & Sub-headings – Use headings and sub-headings to make your article shorter, easier to read, and more organized.
- Tags & Metatags – include categories and tags for easy navigation.
- Link to relevant pages on your website and external sources related to your topic.
- Add alt descriptions to your images.
- Optimize your post on mobile
- Compress image to the minimum size
15. Post regularly
Set a realistic daily schedule and stick with it. Publish at least a post or two in a week and be consistent.
16. Keep your sentences concise
Nobody likes reading wall-of-texts that are difficult to read. Nobody has the time to decipher your long sentences and paragraphs.
Keep your content concise and your sentences short.
17. Use bullet points to highlight key points
Structure your content, so it’s easier to read. Try using bullet points and numbers to show the key points.
18. Write Long-Form Content
With the statistics from the first site guide that there are about 600 million blogs Worldwide, there’s a lot to do to rank on the first page of search engines.
But, if you can write high-quality and well-detailed content, there’s a better chance. In addition, data shows that long-form content ranks better on search engines.
So, target using low competition and longtail keywords for your titles. Also, write how-to blog posts, tutorials, and detailed product reviews.
19. Conclude with a call to action
The conclusion is the final paragraph of your blog post. It’s the last thing that your audience will read before deciding whether to take some action.
Your conclusion should be firm and summarizing; it should leave your audience with a sense of inspiration and hope for the future.
Include links so that readers can take action on what you discuss in your blog post, a call to action stating what exactly you want them to do.
20. Use an Opt-in Form
Sign up with email service providers like Aweber, Convertkit, Mailerlite, and likes.
There are many lead magnets you can give to capture emails. Examples are workbooks, checklists, planners, and many types of useful printables.
21. Submit your site to search engines
Register your site on Google, Yahoo and Bing. With Google search console and analytics, that you can access statistics on how your site is performing.
In addition, you see how people relate to your website, what posts get more clicks, and many more.
22. Join A Blogging Community
Connect with other bloggers in your niche. Join Facebook groups and a community of like minds.
After that, comment on their blogs, and with that, you can boost engagement on your blog as well.
Every company needs to communicate with customers regularly, and content marketing is an essential tool.
Creating helpful blog posts that provide value to your target audience can improve brand awareness and generate leads.
Now you know how to make blog posts for more clicks and conversion.
Keep writing while you see the conversion coming through.
I would appreciate your opinions and thoughts in the comment below.
And if any questions, don’t hesitate to ask. Feel free to contact me
In addition, if you would like to start your own online business that converts, this is the most valuable training you need this year.