You sat down with so much excitement researching new blog ideas for your content, but nothing seemed to click. Instead, you felt blank and kept wondering what could have gone wrong.
It can be challenging to come up with content topics if you write consistently. Everyone gets stuck at times; I do experience moments like this as well.
The good news is that there are better ways to generate content ideas than staring at your computer and hoping for miracles. So how can you ensure that your content calendar contains topics that drive traffic, leads, and conversions?
Two Important Principles
Before I can give you tips and topics for creating blog topics, here are two important principles to remember:
1. Write about your niche, not your product
This is especially true if you are just starting and have not been known yet by anyone. People don’t search for product names or categories.
They search because they have a problem, and they want to find information or a solution. Therefore, creating relevant and valuable content for your audience is more useful than just listing product specifications.
It’s as simple as this: Would you click on “Content Services $150” instead of “How to Promote Your Content”?
2. Deliver value
Your content marketing should provide entertainment and educational value for your audience.
Content marketing is an effective way to market your business online, show your expertise and increase your online followers. Your target audience should be interested in your content and be able to engage with it again.
When content is done correctly with SEO, it brings traffic to your site, which will generate more leads and sales for your company.
Customer Development can help you learn more about your target audience and find valuable topics. Keeping these points in mind, let us explore different ideas that you can use to create content.
5 Easy Ways to Generate New Blog Ideas
When brainstorming what topics to write about, remember to keep your audience in mind.
Think about what questions they are asking and what will be of most benefit to them.
1. Google auto-suggest
One of the easiest ways to generate blog topics is through the Google search bar. You can use the alphabet soup method, for example.
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2. Online Tools
It doesn’t matter what market you are in; there will always be people who have many questions. These issues can be the basis for endless blog post ideas.
This is not the only benefit. People are more likely to search Google for their queries, leading to a lot of long-tail traffic. How can you identify these issues in your industry? You can generate questions using a tool like UberSuggest.
Answer the Public is another great tool to find blog ideas. The site answers common questions about a topic using Google auto-suggest.
It combines question keywords; how, “when,” where,” what,” why,” who,” which,” and “our.”
But for me, these two online tools are the best way to find inspiration to create engaging content for your audience and yourself.
The first is Buzzsumo and the second is Ahrefs.
These tools allow you to see which posts have been most popular across various periods and platforms, even if you have never used them before.
You can identify the trending topics by looking at what stories are most shared.
Once you have identified hot topics in your niche, it is time to add your voice to the conversation and share your knowledge with others.
Ahrefs is a great tool. However, you can use BuzzSumo for free without a trial. You will be welcomed by a prominent search bar when you visit this tool. This is where you will enter your topic.
You can add filters by platform or time on the next screen. Filtering by the last 24 hours is a good option if you want to stay on top of current topics and keep up-to-date.
If you are having trouble getting results, consider expanding your filters to include more prolonged periods—next, filter by platform.
If you have a large audience on Twitter and are doing well on this platform, then sort the list to show the posts with the most Twitter shares. Once you have done this, you will have a list of post ideas that you already know people like and share.
Now all you need to do is write and put your own spin on the topics. Write about the stories that resonate with you. These topics are common, so it may not be a good idea for SEO or link strategy.
However, it is an excellent way to find content that resonates with your audience and can go viral. In addition, you can now cover the story and add your thoughts and insights.
3. Use Amazon Book Listings
There is no better way to think of your next blog post topic than to find the most relevant topics within your niche. Then, you can use these topics as general categories on your website.
These are the best ways to find trending topics. For example, let’s say we’re looking into “startup marketing.” This is how you can discover new categories and topics for your website.
First, take a look at the content collections and find popular topics. Then, search for “startup marketing” by entering it and selecting “books” from the drop-down.
This will give you an excellent overview of the best-selling books in startup marketing on Amazon. Broad but relevant topics are the best to search for on your blog.
For example, “entrepreneurship,” “sales and selling,” or “web marketing” could all be relevant to some people’s niches. All subcategories may not be equal. Next, we will look at the most popular individual books.
You can determine which content within a particular category is most popular and profitable by looking at them.
Next, look for books that offer the option to “look inside.” This option is the best way to find topics for content marketing.
You can look inside the books by selecting the option “look inside.” Then access the table of contents, which is an excellent resource for content marketing ideas. Get started with content production!
4. Using Udemy Courses
Udemy, like Amazon’s book listings and chapter titles, can provide tons of ideas for blog topic topics. This is because it’s so helpful in finding topics.
Udemy is similar to Amazon. It doesn’t only show content people might want to read. It will show you what content people are most interested in and how much they are willing to pay.
Udemy is easy to use. You can search using Keyword. Now you can see the most popular courses. These are the courses that sell the most. These courses can give you a solid idea of different topics.
You can browse Udemy in less than a minute and already have plenty of topics to choose from for the following weeks.
5. FAQ Fox
This is a specialist in question keywords. It scrapes Q&A websites like Reddit or Quora to find relevant questions to your topic.
Keep a list of great questions. You can also keep a record of any questions that you find interesting.
Mainly, it would help if you are looking for questions that require more than a quick search. These hidden gems are because most people are too lazy or inept to do their research. Your content can help them do it!
You can see which questions have high search volumes by using BuzzSumo and Ahrefs. This will help you determine which questions have higher search volume and share volume.
In addition, it will allow you to create a priority list of your questions.
Then write content that answers the questions, one at a time.
If you start a blog post with a question, it is best to provide a brief answer at the beginning of the article. This will ensure that people aren’t disappointed and can quickly find the answer. Then, you can use the rest of the article to expand on that topic and go in-depth.
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Muslimah is a writer and blogger. She helps beginner bloggers scale their blogging business to spend more time with their families while working from home. When she's not spending time with her family and friends, you'll likely find her reading books or writing articles like this one.