Intro Businesses

What Does Long-Tail Keywords Mean? And Where To Find Them

Long-tail keywords are typically longer phrases with a low frequency of use in the search engines, but they can have a high ROI when used correctly.

In addition, they can help with lead generation and provide more context for the searcher.

Moreover, The competition to rank high with short keywords is challenging, hence targeting long-tail keywords.

For example, if your niche is about cats, it might be challenging to appear on the first page of organic search, unlike if you specialize in house cats.

This guide will explain what long-tail keywords are, how and where to find them.

Woman Typing on the computer

What Are Long-Tail Keywords?

The term “long tail” was coined by Chris Anderson in his 2004 Wired article, “The Long Tail.” He used it to describe the growth of niche markets on the internet, which he said were becoming more critical than mainstream markets.

Long-tail keywords are specific phrases that are used to narrow down a search to a more specific topic. As a result, these phrases usually have less competition and higher conversion rates.

They are also called head keywords and have low volume but high relevance. Many people use them to find products and services for specific needs.

Long-tail keywords cover a specific topic in more detail, such as “best laptops for college students” or “best hiking trails in Colorado.”

In addition, they can be used to help provide context and meaning for all of your content marketing endeavors, such as title tags, headlines, meta descriptions, and more.

With long-tail keyword phrases, you can reach your customers who are actively looking for what you offer while not wasting time and resources on customers not searching for your products or services.

Why Focus On Long-Tail Keywords

There’s tough competition for the head keywords by the well-established sites.

Long-tail keywords are more specific than the broader terms. However, it’s essential to take into account that these terms will generate a smaller number of searchers than the broader terms, but these visitors will convert at higher rates.

People who search for them are likely ready to make a purchase. And all they are looking for is more details before making a decision.

It means that long-tail keywords can increase organic traffic, more conversions, and higher ROI on paid advertising because the searcher shows more intent to buy.

Are Long-Tail Keywords Important For SEO?

The long-tail keyword strategy is based on the idea that for every popular search term, there are hundreds or even thousands of less popular searches. Hence, they are deemed more lucrative because they produce more targeted traffic than headwords.

In addition, they are essential to find specific content about a given topic and provide the searcher the sense that it is worth their time to search for something they want.

Long-tail keywords are longer than three words and are also specific to your niche.  If you sell books about cats, “house cats” would be a better keyword to target.

You can then write a blog post, for example, on the “Best house cats breeds.”

Search engines prioritize these keywords in search results because they provide more information for the user and guarantee better conversion rates.

Understanding long-tail keywords are crucial to your SEO game.

The first step in executing an SEO strategy is to do keyword research. This is the process of finding out what people are searching for online.

Knowing these keywords will help you optimize your website for search engines and attract more users., then find relevant long-tail keyword variations to target.

After that, study the top ten ranking pages on Google and improve upon what they have written.

How To Find The Best Long-Tail Keyword

There are many ways to find long-tail keywords. One of the most intuitive and straightforward methods is brainstorming. You can do this by using a thesaurus and generating word associations (synonyms and antonyms).

In addition, you can find long-tail keywords through Google Adwords or Google Trends.

After generating your list of ideas, you should then determine which ones are most relevant or popular. You can do this by checking the Google search results for some of these phrases, seeing which words get the most views, or quickly using tools like Keyword Explorer.

One way is by using a phrase or a question, for example: “What are the best brownie recipes?”

Google Autocomplete Search

Google autocomplete

Initially, what you have to do is search for a keyword in Google Search Engine. You can also use any other search engine of your choice.

Next, type the word in the search bar, but this time without pressing Enter. That will bring up an autocomplete list of suggestions for your keyword that all have at least three words or more, supported by Google’s autocomplete algorithm, which takes into consideration how often a user has searched for that exact term in the past.

Google Related Searches

Google Related Search Box

When you check the bottom of the result page, you’ll notice eight search results. Those are related terms to your search to get an insight into user intent.

People Also Ask

Google People Also Ask Questions

PPA, People Also Ask, is a feature on Google that provides additional information related to users’ search queries.

You can get a series of long-tail keywords for content from the questions asked.

Google Trends

Google Trend Search Result

This website analyzes top search queries in Google that people are really interested in and needs an answer for. It also shows related questions to the topic.

Forums And Boards

You can join many forums and groups to get more ideas of long-tail keywords based on people’s questions; Quora, Reddit, and Facebook groups within your niche.


Quora Search Result

Long-Tail Keywords Generator Tools

There are many other ways to find long-tail keywords. For example, you can start by brainstorming a list of related topics and then use a keyword tool to find out what people search for that relate to your topic.

With the long tail keyword research tools, you can find what your competitors are not. You can also find keywords that are less competitive but have high traffic potential.

It’s possible because these tools will allow you to target specific words instead of phrases, which increases your chances of being found by the right audience.

You can always use a wide range of keyword research tools such as Google AdWords Keyword Tool, SEMrush, Jaaxy, KWFinder, or Ahrefs for that purpose.

Google Search Console

An excellent way to find long-tail keywords is to look at your most popular posts on any given topic and see which ones have few impressions but many clicks.

From your data on Google console, you get the keywords that are getting more search on your website. You can then create more content centered around the keyword.

Answer The Public

Input your head keywords, and it generates a series of frequently asked questions on the topic.

You can get all questions related to the topic in one place on this free tool.


List down your niche-specific terms on a piece of paper. Then, you can use tools like SEMrush’s Keyword Tool to find the keyword difficulty and the popular search queries related to your niche.


Jaaxy Keyword search result

It’s simply easy to find long-tail keywords on Jaaxy. When you type in your head keyword, it shows the keyword difficulty and suggests low competition ones for you.

Long-Tail Pro

This tool is excellent for finding long-tail keywords, mainly for paid advertisements.

Keyword Planner

In order to find long-tail keywords from Google, it is essential to know the right way to use the keyword planner. It is a tool that can help us find long-tail keywords and phrases for our search campaigns.

First, we need to type a word or a phrase in the keyword planner box and then click on the “get ideas” button. This will take us to a page with various related keywords and phrases listed. We should select the ones that are relevant for our search campaign from this list.

How to use long-tail keyword

Long-tail keywords target specific keywords within one’s niche. These are keywords that are more targeted and less competitive than generic keywords.

When you use long-tail keywords, you should include both the general keyword and the niche-specific term.

The following are some tips on how to use long-tail keywords in your SEO strategy:

  • Use long-tail keyword variations to rank for less competitive search queries

Keyword research is an essential part of modern digital marketing. By using long-tail keyword variations, you can rank for less competitive search queries, which will increase your traffic and lead to even more conversions.

  • Use long-tail keywords for content optimization.

As a content marketer, you should focus on using long-tail keywords to improve your content’s SEO. Long-tail keywords will help to broaden your content’s reach and help you rank higher in search engine results pages.

Hence, you can use long-tail keywords in many places on your website: in blog posts, on landing pages, on product listings, and likes.

However, when it comes to ranking higher on SERPs (search engine result pages), it is advised that you place them throughout the copy – not just at the end of your post.


Long-tail keywords describe specific information about your website, products, or services. When finding long-tail keywords for your business, start by inventorying all the terms and phrases related to your products and services.

Now you know what long-tail keywords are and how to find them.

So, go out there, try them and let’s see if you have any questions.

And if you’re looking for the best way to start a profitable online business, get started today.

2 thoughts on “What Does Long-Tail Keywords Mean? And Where To Find Them”

  1. Finding long tail keywords always takes time for me. I haven’t tried Google Trends. I have heard about it and I was going to use it but then forgot about it. I’ll make a note of Google Trends now. Forums and boards are also good places to look for long tail keywords, and they are platforms I’ve been neglecting. So, thank you for these reminders and great tips!

    When I do the Google autocomplete search, does it provide you long tail keywords based on the keyword you type in or based on my recent browser history or a combination of both? I often use Jaaxy which I find a great tool and I also often combine it with Google search.

    1. When you search, Google autocomplete may show your browser history. It’s best the use on an incognito tab.

      I also use Jaaxy a great deal, and it’s indeed an excellent tool.

      Thanks and cheers.

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