With over 4 billion users, email marketing is an essential component of any company’s marketing strategy. It’s a great way to build your brand, increase sales and create new sales opportunities.
You can use several strategies to improve your affiliate sales regarding email marketing.
For example, keep your emails short and sweet, monitor your subscribers’ behavior, personalize your subject lines, and put your CTA above the fold.
Then, monitor the results and tweak your email strategies accordingly. Follow these tips, and you’ll soon see the results.
One of the essential tips for successful email marketing is to create a personal connection with your subscribers.
Though, it’s easy to make mistakes when starting with email marketing. But once you know what works, you can send out messages that get results and build customer loyalty.
What Is Email Marketing, And Why Is It Important?
Email marketing is a crucial component of any company’s marketing strategy to build relationships with their audience by sharing valuable information to convert them to customers.
So, why is email marketing important?
- It helps you reach customers when they need your product, especially when they’re already searching for what you have to offer.
- Email marketing produces a 40% higher click-through rate than other forms of digital advertising like display ads or social media ads.
- It’s one of the most cost-effective ways for businesses to reach their target audience and communicate with their customers.
- Email marketing helps increase brand awareness, build relationships with customers and drive sales.
- It’s cheap, easy to set up and track, and allows marketers to keep in touch with their customers without being intrusive or annoying.
- Email marketing is an effective way to promote affiliate products and services. It allows you to send emails with minimal cost while getting maximum results.
This way, you can invest more money into your business. You can also track the performance of your emails on a daily, weekly, and monthly basis.
How To Skyrocket Your Affiliate Sales With Email Marketing
Build a Strong Relationship with Subscribers
The first thing is to establish authority and build trust with your readers by knowing what kind of content makes them open your emails.
It’s crucial to know how to create relationships with your list of subscribers to maximize your results.
Then, make sure you send relevant information and follow email marketing best practices. This way, you’ll increase the chances of your subscribers converting into customers.
Successful affiliate marketers use email marketing to build relationships and trust with their audience. Thus, they only promote products they know are of benefit to them.
Focus on providing value to your targeted list. For example, if you’re an SEO expert, your audience is likely interested in digital tools. But if you’re an affiliate who promotes cooking recipes, there may be no obvious connection with tools.
The best way to build relationships with your audience is to understand their needs and desires. Then, by developing relationships, you can build trust and establish rapport with them.
An effective way to do that is to send a welcome email to drive massive engagement.
And, of course, success in affiliate marketing requires perseverance and trial and error.
Create a Strong Connection Using Storytelling
Humor connects with people in email marketing, but it can sometimes be challenging to find the right kind.
When creating emails, it’s helpful to think of your customers as your friends by sharing your experience in that niche. However, don’t be overly sensitive, as it may be off-putting to some.
The tone could be light-hearted, but it should also convey an underlying message.
Storytelling in email marketing can boost your brand’s reputation and influence purchasing decisions. In addition, it can sell a product with ease, set the tone of a company, and create awareness. Remember, people are more likely to purchase services from brands with a friendly face.
Send Emails at the Right Time
Studies reveal that the best times to send emails to your list are late afternoon and early morning. However, most people will be online during the daytime and have more time to read emails.
Studies show that sending emails between 9 am and 2 pm is safe and reliable. In addition, emails sent between these times can get more open rates than those sent at other times.
However, it’s essential to understand your audience before you begin sending emails. For example, if your audience consists of stay-at-home mothers who check their emails in the evenings, you may want to target them during those hours.
Meanwhile, career coaching companies may send emails during the morning, when their audience is most likely to be active.
To send the best emails, consider the time of day. The optimal time is when your readers will most likely read your message.
They’ll likely go unread and waste your time and effort if you send emails during rush hours. Hence, the best send time depends on the time of day, industry, and target audience.
In addition, you can use a software app to determine when your readers are most likely to open your message.
Using the right time will increase your chances of getting opened emails and click-throughs.
But, while morning and evening hours are ideal, you may want to test these out for your business. There’s no single right time to send emails, so it’s essential to understand what works best for your audience.
Use The Right Email Platform to Send Emails
When you want to send emails to your subscribers and generate leads, a platform like Aweber is a good choice. However, it’s not without its drawbacks.
Moreover, it’s a great place to promote your affiliate links.
Although MailChimp has CRM (customer relationship management) features, it is also not a good option for affiliate marketers. You can get kicked off your accounts if you send affiliate links to their subscribers.
AWeber offers a more feature-rich email marketing solution than MailChimp. It also has a global small business customer base.
So, if you’re an affiliate, you can also use a platform such as GetResponse to manage your affiliate marketing campaigns.
It’s an all-in-one promotional toolkit that can help you build and grow your sales funnel.
Another good option is MailerLite. It’s a versatile marketing tool, straightforward to use, and has plenty of learning resources that cater to businesses of all sizes.
In addition, it has a free plan for up to 1,000 contacts which allows you to integrate your website, Facebook, and Google analytics into your email marketing strategy.
Overall, choose an email marketing tool that allows you to manage your subscribers’ list, automate campaigns and promote your affiliate links.
Measure the Performance of Your Campaigns
Email marketing is a powerful tool for gaining valuable insight into the effectiveness of your campaigns. First, however, you need to measure the performance of each campaign regularly.
Tracking the results of each email allows you to determine whether or not you are improving and what needs improvement.
By setting goals and benchmarks for your metrics, you can repeat the most successful campaigns and ditch the less successful ones.
And there are several tools that you can explore to measure the performance of your email campaigns.
Understanding how people are opening your emails and whether they are opening and converting is Key to improving your campaigns.
In addition, you can know a lot about your readers by monitoring unsubscribe rates. For example, high unsubscribe rates might indicate that your content is not sending relevant information to them.
When it comes to email campaign metrics, it’s crucial to know what works and what doesn’t. Remember, emails have to be engaging for your customers to receive them.
So, try to keep the email relevant to their interests to make it worth their time. Those who opened your previous email are likely to open your new one.
Lastly, you’ll want to know if your emails are marked as spam. Measure the share rate of your emails to see how many people share your content and the percentage of click-through.
Also, track your email stats to know if your messages generate good results.
Once you understand how to measure these metrics, you can create a better strategy for future campaigns.
But remember, data is only helpful if it’s applied correctly.
Keep Your Emails Short and Sweet
To maximize your response rate, keep your emails to the point. For example, you can achieve a great level of response by writing an email of between 75 and 100 words.
In addition, try to aim for a click-through rate of at least 50%. While there are some legitimate arguments for long emails, the most important is that you’re an authority in your field and have tons of information to convey.
But if your audience doesn’t have that kind of attention span, they may not read the entire email. So instead, focus on your goal, persuasion, and what is relevant to your readers.
Personalize Your Email
Email subject lines are crucial because they determine whether or not your audience opens your email or ignores it.
Using subscribers’ names in the subject lines helps add a human feel to your message. A study shows that personalizing email can increase your click-through rates by 139%.
Monitor Your Subscribers’ Behavior
To get results with email marketing, you must constantly monitor your subscribers’ behavior. To determine how effective your email campaigns are, you need to measure metrics that will allow you to identify which content works best.
Email deliverability measures how many people open an email and click on links. If your email campaign isn’t engaging your audience regularly, your email will be spam.
It’s also important to segment your subscribers by their behavior. For instance, you can create email sign-up forms with drop-down menus, checkboxes, and radio buttons if you have a music website.
Your subscribers can select their preferred genre, or you can ask how they want to discover new bands.
Also, you can create segments based on your subscribers’ activity for more detailed analysis.
Aim for a low unsubscribe rate of 0.5 percent or less. Try A/B testing your subject lines, content, CTAs, and more to optimize your email marketing campaign.
Lastly, check your unsubscribe rate. If your unsubscribe rate spikes suddenly, it’s a sign that something is wrong. This might signify that your new approach isn’t reaching your audience.
You can also use segmentation data based on age, gender, location, and device.
Keep Your CTA Above the Fold
The first thing to remember is that human attention spans are short, so you’ve got to make your content compelling and easy to read in just a few seconds.
An excellent way to boost your conversion rate is to move your call to action (CTA) above the fold. Studies have shown that moving your CTA above the fold will get more clicks.
Even if your content performs very well on social media, the metrics may not accurately reflect its performance. If your content is below the fold, it can lead to low session time or a high bounce rate.
An effective way to increase your conversions is to use images. They are powerful for boosting click-through rates and conversion.
However, make sure you use high-quality images with the right color palette. For example, use a video to encourage visitors to click the link and learn how to do something.
Remember, colors create perception and emotions, so choose them wisely. If you do use images, use the best photo editing software available.
Many affiliates make the mistake of overselling their emails to subscribers. To avoid this mistake, create a balance between overselling and quality content.
If all you send to your subscribers is sale pitches, they may lose interest in reading your emails. So, send more educational, informational, and engaging content followed by a few emails that make a sale.
This strategy will help you create a good relationship with your customers and also help you avoid the problem of spamming.
To make your emails effective, you need to engage your audience by making them eager to read them. So, don’t oversell to get results.
Remember, your end goal is to send them to your sales page.
Often, people don’t spend much time on your website. So using a popup is a great way to get their email address when they land on your page.
Segment Your List
Avoid bombarding your audience with too many emails. Instead, try to group your subscribers according to what is relevant to them.
You can create target emails to ensure you send the right information to each subscriber. For example, you can tag them based on what they purchase.
In addition, A/B testing can help you identify which email marketing strategies are adequate for your audience.
Relationships are essential, and you should nurture them. For example, if you have a strong relationship with your audience, you can market to them in a way that will make them click on your affiliate links.
But to succeed with affiliate marketing, you need to share valuable content and prioritize promoting quality products that meet your audience’s needs.
Also, remember to strategize on what you will give your audience as soon as they sign-up for your list. For example, you can give out lead magnets like worksheets, ebooks, checklists, printables, cheat sheets, swipe files, and more.
Finally, keep in mind that growing an engaged list of subscribers takes time. Hence, you will need to be consistent and patient to succeed with email marketing.
Looking for more email marketing tips, watch the video.