LinkedIn is a social media platform, though not so popular. Still, it has over 800 million users and has been around for over a decade. So, it’s a great place to make money blogging.
There are many ways you can earn some income on LinkedIn. For example, you can create articles about your expertise or industry and then promote them on LinkedIn’s publishing platform.
Hence, this post will explore the steps to create a blog on LinkedIn and monetize it.
Let’s dive in.
6 Steps To Make Money Blogging On LinkedIn
LinkedIn Publishing is one of the fastest-growing channels for professional marketers and publishers. It’s also a great way to earn extra income by creating and sharing informative and helpful content.
Here are six steps to help you start on the right foot, even if you have no experience.
Step 1: Create a Professional-looking Profile
LinkedIn is one of the most important social media platforms for professionals, so you need to have a profile if you want to make money blogging on it.
If you already have a LinkedIn account, great. If not, set one up and fill out all the relevant information about yourself and your work experience.
Having a LinkedIn profile that looks professional and is easy to find is important. Moreover, it’s essential to use your real name and include your photo.
And when you’re creating your profile, make sure your information is accurate and up-to-date.
Step 2: Create a Company Page
Start a LinkedIn company page for your blog or business and connect with other field members who may be interested in what you’re doing.
Once you’ve created an account, it’s time to start helping others by adding value to their network.
You can do this by connecting with people who share similar interests or goals as you do. Use this time to learn about them and build relationships with them.
Step 3: Choose your Topic
It’s essential that you choose something that interests you and your target audience.
Use Google News or Twitter search tools to find out what people are currently talking about in your industry or niche. If there are any industry trends, it might be worth blogging about them.
Remember, people will be eager to read your blog posts if they are interested in the topic.
In addition, make sure that you have at least 3-5 blog posts ready before starting to publish them on LinkedIn.
These blog posts should be informative, entertaining, and valuable so that readers will want to come back for more later on down the line.
Step 4: Write an Articles With Compelling Headline
Focus on grabbing your audience’s attention with great headlines and images. You can source free stock photos from Canva.
Write an article as you normally would for any other blog platform, don’t worry about length.
However, remember to create content specifically for LinkedIn readers that will resonate with them and hopefully inspire them to click through.
Start by clicking on “Create New Post” in the top right-hand corner of your homepage. Then, select “Linkedin Corporate Blogging” from the dropdown menu under “Your Company.”
Once it’s published, click on “View All Posts” on your profile page and select “Edit” next to the post you just created (this will allow you to update it if necessary).
By writing quality articles that are informative and interesting, you’ll gain followers who will want to learn more about what you have to offer as a blogger.
Step 5: Include A Call to Action
Remember to tell your audience the exact step you want them to take after reading the post.
For example, you can ask them to drop their questions, comments, and feedback.
That will help you follow up on your audience.
Step 6: Share on Other Social Networks
Click on “Share” at the bottom right-hand corner of your post window.
This will bring up a box with options for sharing via social media sites such as Facebook and Twitter and emailing links directly to your audience.
3 Top Ways To Make Money Blogging on LinkedIn
There are many to earn extra cash by posting content on LinkedIn. Here are the top ideas
You can earn extra cash through sponsored posts if you have a large following and an engaged community.
However, it’s essential to post informative and helpful contact that creates value for your audience.
The main focus should be to create value and help your audience solve their pain points.
LinkedIn is the most popular social media site for professionals and an excellent platform for affiliate marketing. It has a large and engaged audience.
You can earn extra cash by promoting other people’s products and services to your community.
Affiliate marketing is a business model in which you help companies promote their products and services and, in return, get a commission for each product sold.
You can start by joining relevant affiliate programs within your niche. Some examples are Amazon associates, eBay partners, and Commission Junction. Good enough, it’s free to join most of them.
However, the best way to do affiliate marketing on LinkedIn is to create helpful content people are interested in. Then promote those products or services through your content.
This way, you can build up your own brand while promoting other people’s businesses or products.
Promote Your Brand/ Products
Another way to earn income on LinkedIn is to list your products on your company page and connect with other professionals relevant to your niche.
Many people use LinkedIn to promote their brands. For example, copywriter and marketing genius Alex Cattoni shares valuable tips that have successfully helped many people launch their brands.
Another example is the online marketing expert and entrepreneur, Cassioftroy. She grew her website views to almost 10,000/month by posting valuable content and leveraging the opportunities on LinkedIn.
She used the platform to grow her consulting firm by sharing one or more posts weekly. She also comments on other people’s posts, helping her skyrocket her network.
You can read more about her story here
What Content Performs Well on LinkedIn?
LinkedIn is a social network with more than 800 million members. It has been around since 2003 and is well-known as the best place to network with professionals.
Many different types of posts perform well on LinkedIn, but articles, videos, and infographics seem to be the most popular.
Article posts are usually written professionally and tackle one specific topic. It can be about 500-1000 words long, give concrete examples, and contain valuable information for readers.
Infographics posts represent data or information with text written on them. They can be used to illustrate statistics or easily explain complex topics.
Videos posts are similar to articles in that they provide valuable information for readers. Still, they also have audio content, which makes them more engaging than regular posts.
What Type of Posts Should I Avoid on LinkedIn
It’s best to avoid posts that are not professional on LinkedIn.
Examples include anything offensive, inappropriate, or controversial on LinkedIn. In addition, are posts about politics, sexually explicit, and other sensitive topics.
Also, avoid using profanity and making jokes that could offend others.
What’s The Best Content Length On LinkedIn?
The length of the article depends on many factors like your target audience, your industry, and what you are trying to achieve.
It’s essential to keep in mind that the purpose of LinkedIn is not just for posting articles but also for networking and connecting with other people.
Hence, the length is not as important as the quality of the content. The best way to create a good post is by creating a compelling headline and following up with a well-written article.
With more than 800 million members in over 200 countries, LinkedIn is a great platform to make money blogging. It’s one of the most popular social networking websites and has been around for more than ten years.
The platform is also a way to connect with others in your professional industry. For example, you can easily find new clients as a freelancer by posting your skills and availability on LinkedIn.
In addition, LinkedIn offers many ways for users to share their knowledge with others, such as publishing articles or posting videos on its platform.
Thank you for reading.
If you have any questions or comments, please drop them in the box below.