Intro Businesses

Aweber (2023) Review: Is The Email Service Provider Worth It?

Aweber is one of the oldest and most popular email marketing services founded in 1998 by Tom Kulzer to provide email marketing solutions to businesses.

Email marketing tools help you connect better with your audience and possibly increase your lead generation.

Considering its importance in today’s business, choosing an email marketing tool that’s easy to use and best meets your business needs is vital.

You’re here because you have heard about Aweber and want to know if it’s a good fit for your business.

I will now walk you through the in-depth features, pricing, pros, and cons. You can then decide if Aweber is the right fit for your business.

This post contains a few affiliate links, which means I may earn a commission if you decide to purchase through the link. But don’t worry, It’s at no extra cost to you. Thank you. For more information, please read my disclosure page.

Aweber Key Features, Pricing, Pros & Cons, Alternatives

What Is Aweber?

Aweber is an email marketing tool that provides excellent email services to businesses of all kinds. On the platform, you can

  • Create and send emails to subscribers
  • Automate your emails to subscribers
  • Integrate with social media platforms and other third-party apps
  • Segment your subscriber list
  • View and analyze your email performance
  • A/B testing
  • Pop-ups and sign-up forms

Aweber Key Features


Aweber provides an excellent customer service system, 24/7 phone, email, and live chat. If at any point you need support, be rest assured you will get your issue resolved.

Sign Up Forms

You can create sign-up forms for your audience to subscribe to your newsletter. You may customize the available templates using the drag and drop editor to suit your brand theme and colors or create your own HTML templates using the HTML editor. 

Aweber provides both desktop and mobile previews on the dashboard. With that, you can quickly return to the editor if you need to make some changes to the form.

After that, embed the sign-up form into your site.

Predesigned Templates

You don’t have to design a template yourself. Aweber gives you unrestricted access to over 700 beautiful templates and stock images.

Also, within the template, you will find the following web fonts to craft your emails, bringing uniformity between your brand theme and newsletter.

  • Lato
  • Merriweather
  • Merriweather Sans
  • Noticia Text
  • Open Sans
  • Playfair Display
  • Roboto
  • Source Sans Pro

Subscribers List

Aweber allows you to import your subscriber list or copy and paste their information from other apps. You can also add subscribers manually.

Campaigns Automation

Aweber allows you to automatically send a series of scheduled follow-up emails to your subscriber using the drag and drop campaign editor.

You can create a campaign, for example, a welcome series such that your subscriber receives a series of emails for days or weeks immediately after they sign-up. See it as an avenue to introduce your business to your audience, thus creating your brand awareness.

On the dashboard, select campaign. You can either choose from the available template or start afresh. When you are done writing the first email, add a tag and select the time interval for the following email.

Aweber Campaigns

Add as many follow-up emails as you may wish. After that, click activate. Finally, you can view your campaign performance on the dashboard.

Deliverability Rate

Email deliverability is a vital factor in ensuring your email does not end in the spam folder.  And that’s why Aweber emphasizes using the double opt-in process.

When someone sign-up to your newsletter, they are directed to their inbox to confirm their subscription to be sure it gets to the target audience and reduce spammy sign-ups.

Integration with other apps

Aweber offers excellent integration services to connect to a web builder like WordPress within a short time. There is also direct integration with social media (Facebook) and eCommerce (Shopify, Woo Commerce, Etsy) platforms.

Audience Segmentation

You can divide your subscriber list into the smaller segment to ensure they receive only the relevant emails.

A/B Testing

Aweber has a split testing feature to segment the broadcast messages sent to subscribers by the content, subject line, and likes. Again, this is important to know what is performing best in your strategy.

RSS (Blog Broadcast)

Aweber allows you to schedule broadcasts to notify your subscriber about special events and can be done directly from your RSS field on the website.

Affiliate Links

Aweber allows affiliate links on the platform; you can leverage this feature for your business.

Landing page

Aweber provides beautiful landing pages you can use to capture data on your website.

There are many training videos to help you get started.

Campaign Tracking and Analytics

You can track the performance of your campaign after sending it. Aweber gives you analytics data of your email on the dashboard showing the open rates, click-through, and bounce rate in a graph format.

You will know how many subscribers opened the email from the report, click through, and if it gets to their inbox or spam. You can also see each subscriber’s email activity. This information will help you improve your email strategy.

Aweber Pricing & Plans

Aweber offers two kinds of plans; free and pro.

  • Free Plan – up to 500 subscribers, 3,000 emails/month, and other features, including email automation and audience segmentation.

Pro Plan – starts at $19/month.

  • Up to 500 subscriber: $19 per month
  • 501 to 2,500: $29 per month
  • 2,501 to 5,000: $49 per month
  • 5,001 to 10, 000 $69 per month
  • 10,001 to 25,000: $149 per month

If you have a subscriber list of over 25,000, you will inform Aweber to get a quotation.

You can get a reduction of 20% if you pay annually and 15% if quarterly. However, should your contact list exceed the monthly number, you will be billed for the next plan.

But note that if you have unsubscribed or duplicate contacts on your list, Aweber will count them as subscribers, and you will have to pay for that as well.

You have the choice to either remove the Contact yourself or be ready to pay.

Pros and Cons


  • Excellent email deliverability rates
  • Excellent customer service system (24/7 phone, live chat, and email support)
  • Beginner-friendly interface
  • Free plan with access to many features on the platform
  • Allows the use of affiliate links
  • Support in many languages
  • Useful marketing education resources


  • Unfair subscriber count
  • Sign-up forms need improvement

Alternatives To Aweber

As every business has its uniqueness, you may want to check out this email marketing software as well:


Mailchimp is one of the most popular email marketing service providers for small businesses, Co-founded in 2001 by Ben Chestnut and Dan Kurzius.

Key Features

  • Drag and drop editor
  • Predesigned templates
  • Autoresponders
  • A/B testing
  • Excellent analytics feature
  • Contact segmentation
  • Campaigns tracking
  • Integration with over 300 third-party apps.


  • Free account for unlimited time
  • Integration with google analytics
  • Good customer service system
  • GDPR compliant


  • Support available for only paid plans
  • The interface may be confusing


  • Free up to 2,000 subscriber (12,000 email/month)
  • Paid starts from $9.99/month up to 500 subscriber


Get Response is a great email marketing tool founded in 1998 by Simon Grabowski. It offers integration with third-party software like Google docs, OptinMonster, and likes.

Key Features

  • Marketing automation
  • Predesigned template
  • Conversion funnel
  • Web push notification
  • Audience segmentation
  • A/B testing
  • Landing pages


  • A free email marketing course
  • Email and chat support
  • Webinars and training
  • Excellent deliverability rate


  • No free plan


It starts at $15/month for 1,000 subscribers (30-day free trial).


ActiveCampaign is a popular and one of the best email marketing tools for small businesses.

Key Features

  • Email automation
  • Drag and drop builder
  • A/B testing
  • CRM and sales automation
  • Landing pages
  • SMS messaging
  • Social media management


  • Great email deliverability rate
  • Customer support
  • Advanced features


  • No free plan


starts at $9/month


Sendinblue is a beginner-friendly email marketing software that offers all you need to create a functioning email like

  • Landing page builder
  • Predesigned template
  • A/B testing
  • Drag and drop editor
  • Live chat
  • CRM integration


  • Excellent automation features
  • Easy to use
  • SMS service
  • Unlimited Contact for free plan
  • GDPR compliance


  • Dashboard loading problem


Free plan – 300 emails/day (unlimited contacts)

Paid $25/month


Hubspot is an email marketing tool excellent for campaign automation.

Key Features

  • Drag and drop editor
  • Live chat
  • Predesigned templates
  • Landing pages
  • Campaign automation
  • A/B testing
  • CRM and social media integration
  • Audience segmentation


  • Easy-to-use interface
  • Desktop/mobile device preview
  • Customer support
  • Access to resources and training
  • Excellent automation features


  • Limited templates for free plan


  • Free plan up to 2,000 emails/month
  • Paid starts at $50/month (2,000 email/month)

Constant Contact

Constant Contact is an email marketing service provider which enables business owners to build websites and online stores on its platform. It’s one of the best options for beginners and small businesses.

Key Features

  • Easy-to-use editor
  • Contact segmentation
  • Tracking and reporting
  • Split testing
  • Email automation
  • Social media integration
  • Online survey creation


  • Support
  • Great email deliverability
  • Online training and live webinars
  • Integration with google analytics


No free plan


It starts at $18/month (60-day free trial)


Mailerlite is one of the most affordable email marketing tools; the free plan allows up to 12,000 emails/month for 1,000 subscribers.

Key Features

  • Landing pages
  • Drag and drop editor
  • A/B testing
  • Campaign reporting and targeting
  • Pop-ups


  • Easy to use interface
  • Good value for money
  • Support


  • It lacks some advanced features


Free plan – up to 1,000 subscribers (12,000 emails/month)

Paid plan starts at $10/month


Convertkit is an easy-to-use email marketing software used mainly by online creators.

Key Features

  • Contact segmentation
  • Email automation
  • Sign-up forms
  • Integration with other apps
  • A/B testing
  • Landing page builder
  • Beautiful templates


  • Online training and webinars
  • User-friendly interface
  • Allows digital products and subscriptions


No automation for free plan


  • Free plan up to 1,000 subscribers
  • Paid plan starts at $29/month for 1,000 subscribers (14-day trial)

Final Thoughts

Email marketing tools help you connect better with your customers. With effective email marketing campaigns and automation in Aweber, sure, you will have all you need for better connection and lead generation.

Some of the factors you may consider when choosing the right marketing tools include

  • Deliverability rate – ensures the email gets to the target audience inbox.
  • Integration with social media and other third-party apps
  • Mobile optimization, as most people read emails on mobile
  • Email Automation
  • Good Analytics and reporting

You can access all of these if you sign-up with Aweber Today.

Nevertheless, most of these email marketing tools have free trials; you can leverage that to see which one best fits your business needs.

Over to you

Do you have questions and comment about Aweber?

Which of these email marketing tools do you use?

And if you’re looking for the best way to start a profitable online business, this course is for you; get started today.

6 thoughts on “Aweber (2023) Review: Is The Email Service Provider Worth It?”

  1. Thank you for this wonderful and honest review of Aweber. I’m a member of Aweber and didn’t know some of what you wrote here, so your article was beneficial to me and yes it was comprehensive and thorough.
    Thank you much, keep sharing with us.

  2. Norman Richards

    Thank you for a well detailed post on these autoresponders that can help persons to make the choice that meets their needs when starting and emil list.

Leave a Comment

Your email address will not be published. Required fields are marked *